Nelson Events Strategy and Events Marketing and Development Programme
Nelson Events Strategy and Events Marketing and Development Programme
The underlying objective of the Nelson Events Strategy is to stimulate Nelson City’s economy by bringing new spending through visitors coming to Nelson for distinct events in the shoulder and off season
Background
Council provides an Events Fund which is overseen by the Events Development Committee, comprising representatives from the Nelson City Council and Nelson Regional Economic Development Agency.
Programme Components
The ItsOn website is the Nelson Tasman region’s major event listing website. ItsOn is funded by Nelson City Council and supported by Tasman District Council to help promote events in the region. The website receives over 49k users annually, with session durations averaging over 2 minutes, viewing over 39k pages. There is no charge to list an event on the It’sOn website.
EVENT ORGANISER SUPPORT
Industry tools and resources have been developed to help support all event organisers in the Nelson Tasman region. These include the Event Organiser Handbook and Event Planning Directory. For more information about organising events go to the Venues website
GRANT FUNDING
The Nelson Events Marketing and Development Programme provides funding for qualified events within Nelson City Council boundaries to assist them with marketing and development expenses. Events must show they will bring new spending through visitors coming to Nelson in the shoulder and off season.
Events that meet the application requirements and have synergy with the Guiding Principles are eligible to apply for sponsorship. An Events Development Committee is responsible for assessing applications and allocating grant funds. For more information, downloadable materials and application forms visit the Nelson Tasman website.
Funding is available for both community and economic events.
Some of the events which have been successful in receiving sponsorship funding through the Programme include MarchFest, Adam Chamber Music Festival, Ceol Aneas, Multicultural Festival and spectator and participatory sporting events.
More information
Please contact the Events Lead at the Nelson Regional Economic Development Agency for additional information by emailing events@nelsontasman.nz or by phoning +64 3 546 6228.